JCB WORKWEAR 2009

Integrated, Digital, Design & Photography

RESULTS

• Launched the JCB Workwear range in the UK
• Widespread coverage across trade and consumer titles
• Collateral helped Progressive Safety recruit stockists throughout the UK
• Developed a brand extension for JCB Consumer Products that is used as an example for all future licencees
• Using the facilities at JCB HQ (there aren’t many cooler places for fans of big boys toys!), we produced a collecting of ‘epic’ photographic images to be used in point of sale, print and web.
• The core JCB identity was expanded to introduce the lower black band and yellow triple stitching, a key element of the clothing range. This was extended into the brochure identity and web design.
  • Download the JCB Workwear Brochure
  • Visit the JCB Workwear Website

Following the production of the branding, JAM developed a grass roots PR campaign for the launch and ongoing promotion throughout 2010

THE BRIEF

• As JCB was set to launch a new Workwear range, JAM was tasked with extending the JCB brand into the world of fashion.
• Working with exclusive UK licensee Progressive Safety, the brief was to give the Workwear its own identity, whilst remaining true to the JCB brand values.

Visit the JCB Workwear website