JCB SAFETY FOOTWEAR 09/10

Design, Photography

RESULTS

• Produced a trio of ‘epic’ ads that have been used by JCB Safety Footwear around the world
• JCB Safety Footwear and Workwear continues to gain licencees in countries where the JCB brand is not as well known

THE BRIEF

• Following the success of the JCB Safety Footwear in the UK, JCB were asked to create a set of ads for the global market, specifically for Canada and Germany
• We set out to produce a trio of ‘epic’ ads that would show the boots in the harshest of environments, whether that was trudging through a muddy field, working on a site, or walking through one of JCB’s vast factories